How to Advertise an Event on a Budget: Digital and Physical Spaces

Juliet D'cruz

Updated on:


Are you planning an event but aren’t sure how to advertise it?

Even if you set up a smooth and flawless program, if nobody goes to the event, it’s a failure. Successful event planning includes a proper advertisement.

The problem with holding an event is the bulk of your project goes into the occasion. It means you only get a small budget to advertise an event. 

Keep reading for a quick guide on the different methods of event advertisement you can do even on a budget.

  1. Do a Social Media Outreach

At the start of 2021, there are over 4.33 billion social media users in the world. If you want more people to know about and attend your event, start reaching out on social media. It’s the fastest and easiest way to share information about your event.

Start with your event page, using striking hashtags. Team up with your sponsors and influencers to spread the word about your event. Never waste the chance to shoot high-quality promotional videos and photos.

If you take a video with a phone camera, consider various ways to work around the quality. For example, design your promo video to seem like the phone camera quality is intentional. Try taking it from an expecting event-goer’s point of view. 

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  1. Plug to the Right People Through Email Targeting

If you don’t have an email list for your business or brand, it’s high time to invest. Otherwise, use your existing email list to advertise an event. However, it’s not as simple as sending a heads-up to everyone on the list.

Consider parting your email lists into groups. Create a list for those who already bought tickets or confirmed they’re going and for those who haven’t. You can also create lists of the different demographics of your target audience.

For each group, write down specific messages. It avoids using a generic tone. Remember, people are 26% more likely to open personalized emails. 

  1. Use Physical Means to Advertise an Event

Digital advertising isn’t the only way to promote your event and reach your target audience. A method of physical advertising to promote your event is to print out and hand out flyers. Create flyer designs that are memorable and appealing.

Another excellent advertisement method is to put up bulletins and posters. Use your creativity to make posters playing visual or mental tricks. Illusions are attention-calling, attracting more interest in your event. 

Incorporate digital with print advertising. Place a QR code on the poster or flyer to lead others to your event page. Go old-school and place a short link on the page instead of a code.

Promote Your Event Even When on a Budget

You don’t need a big budget to advertise an event well. All you need is resourcefulness, creativity, and grit. With that said, we hope you enjoyed reading these tips on how to advertise your event. 

If you want to expand your understanding some more, feel free to read our other guides now.

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