It’s common for brands to spend between 2% and 10% of their revenue on marketing. A business’s brand identity is an important part of its marketing strategy, so creating a memorable image that appeals to customers makes good economic sense.
A cohesive brand identity system gives customers a clear idea of who you are. It helps build a trustworthy image that will attract new customers.
But it isn’t always easy to know where to start when building a coherent visual identity for your company. Read on to find out how to create a brand identity that can help you grow your business.
Start With A Brand Strategy
A brand-building strategy is a set of guidelines that help you create and maintain your company’s image in the eyes of customers. Some companies focus on quality and others value their social impact. Whatever your goals are, reflect them in every aspect of your business.
To get started with creating your own unique strategy, think about what makes your company special. Then, try brainstorming ideas for how these qualities could translate into tangible benefits for potential customers. List these benefits in your brand strategy.
Use the benefits as a guide for everything from logo designs to email newsletter templates.
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Map Out Your Identity
Note all the elements that make up your brand identity. This includes everything from logos and color schemes to fonts. Use this to create a brand guide.
A brand guide is a reference for anyone who’s working on your company’s visual identity. This can be an invaluable tool for designers, developers, and others involved in the creation of marketing materials.
Keep Your Branding Consistent
Building a brand that’s memorable requires consistency. This means sticking with a specific set of fonts, colors, and visual elements. Consistency will make it easier for people who are unfamiliar with your brand or products to identify what type of business you are.
You should be consistent in your advertising and your packaging. Invest in product packaging testing to make sure that the design you use is effective at conveying your brand’s message.
Don’t Limit Yourself To Social Media
It’s important to remember that you can use a brand identity across many mediums, not just social media. Your website is an excellent place to start. Don’t forget about email marketing and your blog as well.
Use the same colors and logo on your website and social media pages. Make sure your emails and blogs have a consistent tone and feel. Your brand identity must be recognizable across all these mediums, so it doesn’t look like different people control your marketing.
Make Your Brand Identity Stand Out
Remember, there is more to branding than just designing a logo. It involves creating a consistent visual identity that communicates your brand’s message across all channels.
Consider the colors, fonts, and logo design when you’re creating your brand identity. You also want to think about how it will look on social media sites and in emails. Make sure that everything works together as a cohesive unit.
Our business articles will help you learn how to build a brand that will attract customers. Read a few if you’re feeling stuck in the creative process.
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