Beyond the shadow of a doubt, the pandemic has brought sweeping changes in the world of business that have had a permanent effect on the way many businesses find success moving forward. Even when things finally normalize and the COVID-19 crisis becomes a distant memory, the effects of the pandemic on various businesses will dictate how many industries survive in the coming years.
One of the most crucial aspects of surviving the current business landscape would be through the use of search engine optimization (SEO). With print/traditional marketing on its way out, digital marketing is the preferred means of gaining influence for just about every business. While the pandemic has undoubtedly had an effect on expediting the process, the writing was already on the wall.
One of the more interesting parts of SEO would be using the best local SEO, and how the pandemic has effectively changed things for companies that depend on a physical establishment. Any curious online user will find an over-saturation of businesses looking to provide products and services online.
How the world of tourism survived the pandemic
With all of the lockdowns littering 2020, it is natural to think that the world of tourism might have been stopped completely by the pandemic. However, tourism SEO was able to bounce back by looking to the locals for business instead of tourists. In essence, the locals became the tourists. The timing was also perfect, as many homeowners are feeling boxed in due to a lack of social interaction.
While most people are used to the idea of purchasing everything they need online, it does not change the fact that a need to go out after months and months of being cooped in is only natural. The best local SEO agencies were able to salvage the situation by providing solutions to the locals.
How the tourism situation affects local SEO
The reason why tourism’s struggle to stay afloat despite the pandemic is so crucial to local SEO is the fact that the same thing can be said for most small businesses relying on physical establishments. Even dentists who rely on people to visit their clinic are experiencing plenty of trouble as their clients only come in for dental emergencies.
In such cases, the best thing to do would be to encourage people to give local establishments a try. It can be accomplished through content marketing, where the primary website has articles and blogs relevant not just to the services, but local events. Most online users want to be encouraged to try something new, and in the case of the ongoing pandemic, going out somewhere nearby counts as something new due to the various lockdowns.
What you can do as a local business owner
First and foremost, the use of the best local SEO agencies is wholeheartedly recommended. Not only are quality agencies capable of providing the best assistance to struggling businesses, but they can also simultaneously teach inexperienced business owners about how to use local SEO to their advantage. After all, local SEO depends on another set of criteria compared to traditional SEO. The local search rankings are different from the rest, and the factors can range from My Google Business Citations to the keywords found and in a review monitoring services.
The previous year’s holiday season also shows just how many people depend on online shopping to get the things they want. Local business owners can optimize their websites to ensure that online users are encouraged to keep surfing. The use of the aforementioned content marketing can help solidify a local business as the blog and articles serve to encourage online users.
The importance of the mobile platform
While local companies might depend on a physical establishment, there are plenty of SEO tactics that can help provide brand exposure and influence. One of the most important involves the use of a mobile platform when it comes to matters of eCommerce. A local business owner can even utilize Amazon or Shopify if they are not confident in their mobile platforms.
While there is no denying that local company owners have plenty of hurdles to jump through due to the pandemic, the situation is far from hopeless. The help of the best local SEO agencies can guarantee that companies can focus on what they do best without being bogged down by matters of digital marketing. Things might continue to be a challenge for the next few years, but as the business sector gets used to the pandemic, more and more solutions will surface that can help businesses with local SEO.