Have you wondered lately why your video marketing strategy isn’t working? You might have made some unfortunate mistakes during explainer video production.
Statista surveyed a group of content marketers based in the U.S. who are actively creating videos to discover their biggest video challenges. Around 48% said their organization wasn’t using existing video to its full potential.
But there’s nothing to worry about! Thankfully, we’re here to walk you through the common mistakes made in explainer video examples and how to avoid them.
Here Are The 10 Mistakes To Avoid While Making An Explainer Video
Targeting the wrong audience
Knowing your target audience is crucial for a thriving business. Understand what they like or dislike. If your potential customers are university students, there’s no sense in targeting individuals aged 45 to 60.
Understanding who your customers are and what they want enables you to craft content and marketing plans that connect with them. To do this effectively, you must dig deep and uncover critical details about your audience, like who they are, where they live, what they like, and the challenges they’re trying to overcome. With this knowledge, you can create compelling content that speaks directly to their needs and interests.
Writing a poor script
While explainer videos are animated, it’s easy to assume that the script isn’t necessary. However, the truth is that your script is the absolute core of your explainer video and should be a top priority.
Ensure that your script effectively showcases your business’s products or services and emphasizes their value. The more engaging and story-driven your script is, the more effective your explainer video will be.
Animated explainer videos work wonders for promoting your product or service. Many experts recommend setting a reasonable limit on the amount of animation in your video. While animation is a valuable tool, excessive use can hinder your message. Use animations when necessary, in harmony with your storyline.
Making a long explainer video
‘I love to watch hour-long explainer videos,’ said no one ever!
When it comes to explainer videos, people prefer them to be short, informative, and engaging. Your explainer video should run for 60 to 90 seconds, a duration commonly chosen by major explainer video companies.
However, if you need to provide a detailed product demonstration, you can extend it to around 5 minutes. Longer videos are typically reserved for tutorials and training sessions.
Sharing too much information
It’s understandable to want to showcase your business’s fantastic aspects in a single video.
However, when you try to cover too much ground, your audience may retain very little. It’s better to focus on a handful of essential concepts you want to emphasize in your video and consistently drive those points home. If you have more information to share, you can always create additional videos in the future.
Neglecting the visual design principles & animation techniques
Visual design plays a crucial role in making a user interface work well. It should communicate ideas clearly and ensure that users can navigate easily. However, some developers need to pay more attention to visual design and animations when building apps. This can lead to a poor user experience, causing you to lose customers and profit.
To create an engaging user experience, it’s vital to grasp the basics of visual design and animation. By mastering concepts like color, typography, shapes, layout, and motion graphics, you can craft an app with captivating visuals that keep users engaged.
Lack of competition research & choosing a different approach
Making the right decisions for your business can feel overwhelming, especially when it involves studying your competitors and deciding on a distinctive approach. It’s tempting to stick with what you know or follow the same old path, but if you want your business to shine among the competition, you must invest time in understanding your rivals and crafting a unique strategy.
When you research your competitors, you gain valuable insights about what works and what doesn’t in your industry. This information becomes a yardstick against which you can measure your distinctive approach. By taking a unique path, you can leverage your strengths, mitigate potential weaknesses, and ensure that your business stands out.
Using internal jargon
When creating an explainer video, it’s essential to refrain from using specialized words or phrases that your viewers might not be familiar with. Instead, opt for straightforward language that everyone can grasp. Steer clear of any internal acronyms, expressions, or terms that might need additional explanation.
Think of your audience as people encountering your brand and possibly your industry for the first time. When you review your script, consider this perspective and ensure that everything remains understandable to them before you finalize it.
Not delivering value
When selling your service or product, it’s crucial to grasp the significance of offering something valuable upfront. Start by providing value to your audience before you make your sales pitch.
For instance, if you’re marketing a weight loss supplement, begin by creating videos that provide helpful information on topics like “how to lose weight,” “a healthy weight loss diet,” and “the best weight loss supplements.” Once you’ve shared valuable insights in these videos, you can introduce and promote your weight loss supplement. This strategy can be applied to selling any product through explainer videos.
In the world of explainer video examples, providing value is vital if you want to build a sustainable business. While many people can create explainer videos, not everyone can offer the unique value that you can provide.
Not giving a clear Call-to-Action.
In today’s competitive digital world, including a clear call-to-action (CTA) in your videos is crucial to success. Without a CTA, viewers might be unsure about what to do next, potentially leading them not to take the action you want. A persuasive CTA can guide viewers to complete the intended action, whether signing up for a service or purchasing.
Moreover, including a CTA in your videos can boost engagement rates and generate more leads. To ensure your video’s CTA is compelling and connects with viewers, it should relate directly to the video’s content and speak directly to the audience. Additionally, it should be brief and appear within the video itself. To maximize your success, consider experimenting with different CTAs to see which ones yield better results.
The best way to avoid these mistakes is to partner with an industry professional. A leading and trusted explainer video company can help you through the entire process of making an outstanding explainer video, ensuring you avoid common mistakes along the way.