How To Enhance Your Website’s Search Engine Optimization 

Charlotte Miller

Updated on:

In the past couple of years, we’ve seen a lot of things changing and taking new directions, something which impacts lives differently. In the world of technology, new things are being invented everyday and this also has some effects on how we do things as humans. 

When it comes to businesses, search engine optimization also known as SEO plays a big role especially when we talk about the digital space. Well, even though a few basic principles remain unchanged, we’ve seen several changes and tips cropping up with regards to SEO. 

For instance, nowadays it’s almost useless to use target keywords in order to improve your site’s organic rankings in search engines. However, using the correct keywords is still an important aspect of search engine optimization. 

With so many tips and tricks available, it becomes a bit difficult to know which ones are more effective to use and which ones are not. Well, with that said, let us look at a few important tips that can help you bring more organic traffic to your website and probably improve the search rankings as well. Checkout this page for more.

Slow site?

The very first thing you should definitely do, is to find out anything that might make your site slow. As it is, the speed of a website is usually an important factor when it comes to driving traffic to your site and the ranking as well. In the past, a lot of people wouldn’t have minded a slow site. 

However, in the digital marketplace today, this could literally kill your site as it’s never a good experience at all. Users will definitely get discouraged easily and therefore you will be driving away traffic instead of bringing them in. 

This is simply because no one would appreciate using a slow website, let alone buying from it. Research has it that a second delay in terms of the time it takes to load a page can lead to a loss of 7% in conversions. This is why you need to always ensure that you check your website on a regular basis and remove anything that might be slowing it down.

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Linking to other sites

This is also an important factor that can help your site to rank better and also bring in large traffic from which you can make conversions. Well, a few individuals will often argue that when you link your site to another relevant and more authoritative page, it will instead take people off your website and that it will affect your conversion rate. 

Well, this is not entirely true. Link building is and still remains one of the best SEO strategies that anyone can use. It is often said that there are more blessings in giving than in receiving. This is true since you can get even more traffic by linking out to other sites. 

No one will want to link to your page if you are not willing to do the same for them. This is how you will also get inbound links from them. It is a good practice to link to pages that will offer value to your site. 

You can even go ahead and ask the other guy to share your post or email it out to their list of subscribers. Just make sure that you produce quality content and that your site is very authoritative as well. Read more here 

Humans then search engines

As mentioned before, many people still choose to go with the old way where the use of keywords was intended to drive in search results. This would often go over the real engaging qualities of a valuable content. 

Instead of maximizing the use of long-tail keywords, they would prefer to try and manipulate the search engines. This is definitely not the way to go. You need to understand that search bots are basically just scripts that don’t have the ability to engage with you or buy your products. 

Have you ever heard of SEO copywriting? This is simply a way of writing in which you have the readers in mind and not the search engines. Try to write contents that will actually help someone. By doing so, the search engines will in turn reward you since they follow the users and not the other way round. This will also help you to build some trust with the readers while also improving the user experience.

Encourage inbound links

It is also a good practice to use inbound links. This is where you encourage other authoritative websites to link to your page as mentioned before. It is important to note that the use of inbound links are still among the top strategies to use when you are looking to have better ranking on search engines. 

Search engines will often reward you when you include both nofollow and dofollow links. However, you need to be producing high quality contents that are quite engaging to your audience. This will make people want to link to your pages and also share the content on their social media pages. 

Producing great content will make you use less effort since people will just want to link to your pages naturally. With this, you will definitely notice the importance and effectiveness of link building.

Web Analytics

Another great tip to improve your SEO would be to use web analytics. After you are done defining your SEO targets and goals, it is important that you also look for a software that will help you track your progress. 

These include things like Google Search Console, Google analytics among other web analytics software. They will help you to see whatever is working for you and what you might need to drop. 

They can also help you to know things like how visitors are navigating from the site and where they often click a lot. This can help you in planning for better results. Click here to read more.


As mentioned before, the change in technology has also altered the way people do things. Search engine optimization will always remain a key player when it comes to digital marketing and how people do business online. With good ranking, you can always expect to get more traffic and therefore higher conversion rates. There are a lot of strategies that one can use when it comes to SEO but the few mentioned above can help you get started.

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