What Is Marketing Automation and How Does It Help Marketers

Juliet D'cruz

Updated on:

Marketing is essential for every business. No matter how good your products and services are, without marketing and advertising your business won’t grow as expected.

But marketing is not an easy task. It requires a lot of effort and strategizing to stay ahead of your competitors.

Technological advancements have generally transformed the marketing industry in such a way that you can relax and automate all your marketing strategies. One such solution is known as marketing automation.

Marketing automation definition

Marketing automation can be described as software that automates all your marketing processes. The software is made in such a way that makes it easy for you to implement marketing tasks in a more efficient and streamlined manner.

What does this mean to marketers?

Implementing marketing automation is different from automating manufacturing processes in the sense that your job is rendered irrelevant. Instead, your marketing efforts are made more effective. It will also create more time for you without affecting the quality of content being produced.

The main goal of marketing automation is to increase more revenue for your business. This means creating traffic to your website, converting that traffic into leads, and closing the leads into paying customers.

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How does marketing automation work?

A good percentage of marketers today use email marketing to generate leads. They send a lot of emails to a huge list of prospects as well as customers – hoping they will get convinced to purchase their products or services.

Although this strategy might work sometimes work, the truth is that you are wasting a lot of your valuable time and money on people who may not even be interested in your products or services. Secondly, you could be irritating some of your existing and prospective customers by frequent and irrelevant emails.

Advantages of marketing automation

Marketing automation has a lot of benefits to organizations. That’s the reason why it has become a popular digital marketing strategy. Here are some of the advantages:

  1. Higher conversion rates

In a study conducted recently in the United States, B2C marketers realized a significant increase in conversion rates after implementing marketing automation. They experienced as high as 50 percent conversion. This means that when marketing automation is conducted properly, the benefits are immense.

  1. Better task workflow

Marketing automation ensures that everything is in order. It clears out transactions, schedules events, systemizes activities, and allows collaboration between different departments.

  1. It increases productivity

You should always put your employees before anyone else including stakeholders and customers. Marketing automation relieves your employees from simple tasks and allows them to focus on more pressing ones.

  1. Better customer relations

Your job doesn’t end after acquiring customers. In fact, customer retention is one of the hardest tasks. You should build stronger relations with your customers to ensure that you lose none of them because of poor service delivery.

Bottom line

Competition is getting stiffer every day. You need a foolproof solution to stay ahead of your competitors. This is where marketing automation comes in.

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