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How To Successfully Start An Online Business On The Internet

by Paresh Bramhane
How To Successfully Start An Online Business On The Internet

To start a business on the internet of course you need a safe and convenient way of online payments, consider how your business can benefit from expense controls that help maintain spending limits, track expenses and increase accountability of your sales to customers, because customer service is the heart of any business. Without your customers, your business would no longer exist. It makes sense that the most successful companies focus on great customer service. When you keep your customers happy, they will come back for future repurchases.

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If you provide great customer service, your customers are also more likely to recommend your services to their friends and family. Word of mouth marketing has proven to be the most effective method of business growth. Forbes highlighted the importance of word of mouth advertising in an article from 2014, which stated, “According to Nielsen, 92% of consumers trust recommendations from friends and family over all forms of advertising. WOMMA and the American Marketing Association (AMA) decided to find out exactly what brands were doing about that fact. In a recent study, 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing.”

Keeping your customers happy should be your main business goal. If you want to keep growing, customer service will be the lifeblood of your business. One aspect of customer service is making the buying experience as comfortable as possible. When your system works seamlessly, it makes the shopping experience easier for your customers, ensuring that they will be satisfied with your service. Encourage your customers to become repeat buyers and increase your referral rate by improving your business processes.

Nowadays it is very important to include software procurement in the payment facility on your site. Because procurement solutions of software can help your system work to make payments in many countries.

Here are some ways to successfully start an online business which I have summarized below:

Inspire your customers by categorizing similar items together

Shopping online can lead to customers feeling disconnected if a site is not well designed? Since they aren’t in a brick and mortar location walking by and touching multiple products they may not purchase as many items online. However, if you design your site well, you can expose them to additional items and encourage them to make add on purchases.

Group your items on your site in a logical manner. You should have easy to navigate categories on your site that can be accessed from any page. Don’t limit your categories to the homepage alone. Once they navigate away, they may not scroll back to look at additional items.

You can also add similar items at the bottom of each listing. Post items that have a similar function, or products that complement each other. If customers can envision how other items could be of value to them, they are more likely to purchase. When you are linking items, if possible, show the star rating for other products. If your potential customers see that other consumers were satisfied with the item, they are more inclined to purchase it themselves.

Address issues quickly and professionally.

No matter what line of business you are in, problems will eventually arise. The way you handle them can potentially make or break your business. Since online businesses don’t have the benefit of face to face interactions with clients it is even more important to provide excellent customer care.

Train your customer service team in the proper way to respond to complaints. Help them understand that while it is human nature to become defensive when handling complaints, that this is likely to exacerbate the problem rather than resolve it. Instead, teach them to empathize with the customer. When customers feel that their problems are understood, they are more willing to be satisfied with the solution presented.

Always go above and beyond when dealing with customer complaints. While you may lose money on a single deal by issuing a refund or extending an additional credit, you may lose far more in the long run if the customer remains unsatisfied and voices their frustration to other potential customers. Just as word of mouth advertising can help build your business, negative word of mouth can also destroy it. Be proactive, and go out of your way to make things right.

You also want to ensure that your customer service team responds promptly to all complaints. If days go by and your customers still haven’t gotten a response it will deepen their frustration and make an already difficult situation even worse. Respond to all complaints as quickly as possible, ideally within an hour or less.

Finally, try to view customer complaints as a positive rather than a negative. Complaints help to identify weaknesses in your business and offer the opportunity for growth. Once a complaint is received, consider how you can prevent it from happening again in the future. By doing so, you will improve your future customer relations and further increase customer satisfaction. Once you shift your mindset to see complaints as opportunities to improve rather than an attack on your business you will be in a much better place to continue to grow your business.

Offer free shipping

With the advent of Amazon Prime, free shipping has become the industry norm. According to an infographic published by Newgistics, a company dedicated to omni-channel customer solutions, 87% of shoppers prefer free shipping over paying to have items shipped faster. Additionally, 77% of customers stated that free shipping was the most important checkout option. If you don’t offer free shipping, you risk losing sales to online retailers who do.

In addition to free shipping, free returns are also growing in popularity. Your customers should feel at ease with the entire purchase process. You don’t want them to feel as though they should keep items that they aren’t fully satisfied with. By offering a convenient returns process, you increase the likelihood that they will have a favourable view of your business and that they will purchase from you again in the future.

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Free returns don’t have to be a hassle on your end. Most shipping carriers offer the ability to print prepaid shipping labels that can be included in the original shipment to your client. You are only charged for the shipment if the label is used, so it doesn’t add significant cost to your bottom line. Some carriers even offer the option for your customers to call for pickup. This simplifies the process even further by ensuring that they don’t even have to make a trip to drop off the package. Instead, they can leave it by the front door and the carrier will come and pick it up for them.

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