The social media app Instagram is one of the most popular apps on the internet. It has over 800 million users and it’s growing every day. But how many people are actually using Instagram? What are they doing with it, and what kind of posts do they like to see? Read below for all you need to know about these stats.

The first Instagram stat that we will look at is the number of users who use Instagram daily. As of June 2019, 500 million users were using Instagram daily. This is a significant increase from the 400 million users who were using Instagram daily in 2018. This indicates that Instagram is continuing to grow in popularity and that businesses should continue to invest in marketing campaigns on the platform.

Another Instagram stat that businesses should be aware of is the number of users who are aged 18-24. As of June 2019, 78% of Instagram users were aged 18-24. This indicates that businesses targeting this age group should focus their marketing efforts on Instagram.

The final Instagram stats that we will look at is the number of businesses that are using Instagram. As of June 2019, 71% of businesses were using Instagram. This indicates that Instagram is a popular platform for businesses to market their products and services.

Contents

1 Usage Stats

2 What do these stats mean for businesses?

Usage Stats

Instagram has over 800 million active users.
Over 95 million photos and videos are posted per day.
The average user spends around 21 minutes on the app per day.

Demographics Stats

Instagram is most popular with people between the ages of 18 and 29. However, it is quickly growing in popularity with people over the age of 30.
Female users outnumber male users by a small margin.
More than half of all U.S. adults who use the internet are on Instagram.
The top 5 countries with the most Instagram users are the USA, Brazil, Indonesia, Mexico, and Turkey.

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Posting Stats

The most popular type of post on Instagram is a photo.
The second most popular type of post is a video.
The average user posts 4.2 photos per day.
The average user spends 2 minutes and 22 seconds per day on the “create a post” screen.
The most popular filters are Clarendon, Gingham, and Juno.
The most popular hashtags on Instagram are #love, #photooftheday, and #instagood.
The most popular emoji is the heart emoji.
The most popular account on Instagram is currently Selena Gomez, with over 133 million followers.

What do these stats mean for businesses?

The first thing that businesses should note is that the number of users who are using Instagram daily is increasing. This means that businesses should continue to invest in marketing campaigns on the platform. Additionally, businesses should focus their marketing efforts on the 18-24 age group, as this is the age group that is most active on Instagram. Finally, businesses should note that Instagram is a popular platform for businesses to market their products and services. As such, businesses should consider using Instagram to reach their target audience.

Instagram is a powerful social media platform for businesses to reach out to new and existing customers. The app has a large user base of people from all different demographics, and users are highly engaged in the app. Posts that are visually appealing and use interesting hashtags are more likely to be seen by users and generate engagement.

Businesses should consider using Instagram to share photos and videos of their products or services, as well as behind-the-scenes footage of what goes on in their company. They can also use hashtags to reach a wider audience and promote contests or giveaways. And finally, businesses should consider using Instagram Stories to give customers a peek into what goes on in their company on a daily basis.

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