Marketing 101: Strategies for Marketing in the Digital World

Juliet D'cruz

Updated on:

A business without a marketing strategy is like a car without an engine. And in the digital world, it’s more important than ever to have one.

No matter the industry you are in, it is important to get the word out about what you do and why it’s better than the competition.

However, to succeed, you need the best strategies for marketing. In this blog post, we’ll look at the most important strategies for marketing in the digital world.

  1. Search Engine Optimization (SEO)

SEO is the process of optimizing a website and its content to achieve a higher ranking in search engine results pages. Strategies for SEO can include using keywords, making the site is interactive, avoiding spammy links, etc.

Keyword Research

Keywords are the words or phrases that people search for online. The goal of SEO is to rank a site on page one so customers can find it easily when they’re searching in Google, Bing, and other engines.

Optimize Your Site Content

The key factors of successful SEO are often divided into two categories:

  • On-Page
  • Off-Page

On-Page Strategies

Keyword Optimization: Use an appropriate keyword density (between 1% to 2%) in your content. Ensure it’s readable and that the page’s focus is on what you’re trying to rank for.   

Textual Content: Include at least 300 words on a single web page. That way, Google knows there’s enough content available for indexing by their crawlers.  

User Experience Design: Make sure your website loads quickly with few ads or popups.

Off-Page Strategies

Links From Related Sites/Content: Generate links from other sites relevant to yours. You can do this through social media posts, email marketing campaigns, etc.

Broken Link Strategies: Keep an eye on all links to see if they’re working properly. Make sure that you don’t link to a page that has since been removed.

Guest Posting: Generate inbound links by submitting your site’s URL, blog posts, etc., for inclusion in external sites.

  1. Content Marketing

Content marketing is all about providing valuable content to potential customers for free to generate interest and leads. There are many ways of doing this, such as blog posts, videos, images, etc. When combined, they can effectively market your business.  

The Power of Free Content

Free content will be more successful than paid advertising. It will attract a wider audience than traditional forms of offline marketing like TV or radio ads.

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Generate Sales Leads With Blog Posts

Blog posts on topics related to what you sell should work well for generating sales leads. However, they need to point readers towards important information before asking them to contact the company directly for assistance with purchasing products/services.

Videos Are a Great Marketing Tool

Videos can be uploaded to social media platforms like Facebook or YouTube and shared with large audiences of potential customers. This is an effective way of marketing your business because the cost is often low compared to other types of advertising, such as print ads.

Images Can Generate Sales Leads Too

If you’re looking for ways to generate interest in what you have to offer without having people click on links, then images may work well. They don’t require any clicking at all, which makes them interactive and engaging.

They also tend to perform better than text-based content. So, it’s worth experimenting with this type of digital marketing strategy if nothing else has worked thus far.

  1. Social Media Marketing

Social media marketing can be done in many ways. For example, using Facebook and Twitter to promote your blog posts.

This is particularly effective because it allows you to reach a wider audience than you would with offline marketing strategies such as TV or print ads.

Twitter Strategies

Hashtags are important on this network so create one around the topic of what you offer. Include relevant keywords into each post/tweet when appropriate.

The more followers you have, the better chance there will be at having your tweets seen by potential customers. As a result, you increase engagement levels between them and your business’s social media page.  

Facebook Strategies

Use images loaded with text rather than just words alone. They can capture attention better, and it’s easier for people to read them. You’ll want to use captivating images that draw in the eye and make your potential customers feel like there is something special at stake.

Incorporate video into your Facebook marketing strategy as well. You want to keep viewers scrolling through your page or clicking on links after watching a clip of what you have available for them. This may be especially effective if more time-sensitive offers are involved, such as discounts or deals running out soon.

Additional Strategies

You could also include live videos on social media platforms too. These tend to get higher engagement levels than prerecorded ones, so give this type of content a try as well.

  1. Pay Per Click (PPC)

PPC refers to the practice of buying a sponsored link on search engine results pages, social media sites, and other websites. Strategies for PPC can include using relevant keywords in your ad copy so that people searching for those terms will find you more quickly.

Benefits of Pay Per Click Advertising

Allows marketers to reach potential customers who may never have heard about them before. Customers are being shown ads based on what’s relevant to their interests.

It helps brands get exposure with high visibility advertising campaigns that target specific audiences.

How To Get Started With Pay Per Click Advertising

Register Your Account: Choose whether or not you want an account with Google Adwords or Bing Ads. Then create one where applicable; fill out the registration form and submit it.

Create Your Ad: Choose an appropriate campaign name. Then set your ad type (text, image, or video) with a call-to-action message in mind.

Choose Audience & Budget: Select which demographic group you want to target and how much money you’re willing to spend per day (or month).  

Set Bid Strategies: Specify if you want your ads only shown on Google or Bing search results pages, what time of day they should be shown during, and at what cost per click. Save these changes before continuing with other steps.

  1. Email Marketing

Email marketing is one of the oldest forms of digital marketing but has experienced a resurgence in recent years. Strategies for email campaigns can include using an appropriate subject line, compelling text, and images to entice people who have opted-in to your list into opening your emails. To reach a broader range of clients by dint of emails, you need to get a feature-rich email marketing software.

Subject Line Strategies

Subject lines are crucial when it comes to driving traffic from newsletters or other types of automated messages. Make sure you use keywords that will be enticing based on what content the recipient might find interesting.

If they just subscribed, then use something like “Welcome!” Marketing Tips!” For someone who already receives daily updates about company developments, try something different with a punchy title instead, such as “We’re Hiring!”

Text and Images Strategies

Make sure everything is easy to read and free of grammatical errors. Include at least one image in your email if possible. This helps increase the chance that someone will click on it because there’s more visual interest than just reading text.

Email Strategies for Building Relationships

Increase your open rates by personalizing email messages. They need to look like they’re coming from someone in the company.

Have customers opt-in to receive emails about special offers, discounts, and other types of promotions. This will make them feel more connected to the organization even if they don’t buy anything right away.

How To Get Started With Email Marketing

Create Your List: You can start building an audience from scratch or import contacts you already have. Create a list name, then add people individually or upload one file with all their contact information. Alternatively, you might want to create multiple lists based on different criteria such as location, interests, etc.

Create Your Campaign: Choose an appropriate subject line, compelling text, and images to entice people who have opted-in into opening your emails. Also, make sure you use enticing keywords based on what content the recipient might find interesting.

Optimize Emails for Mobile: Email campaigns are best viewed on mobile devices with wider screens. This can be accomplished by making sure HTML email messages are optimized for various screen sizes or using a responsive template when designing them.

  1. Inbound Marketing

Inbound marketing is the process of attracting potential customers and clients to a company’s site. Strategies for inbound marketing can include content creation, blogging, social media posts, etc.

Content Creation

Create educational or informative articles that will be useful to your target audience. You want to write about topics relevant to them, such as product reviews or how-to videos.  


Write blog posts about what you do so people know who you are and what they stand to get out of it if they work with you. Blogging also makes sure there’s always fresh new content available for search engines, increasing the likelihood Google will rank your website higher. Update your blog often with at least 500 words of fresh content.

Social Media Strategies

Blog posts can be shared on social media, too, so make sure you’re often posting. Include hashtags related to the topic or industry your company is in, like #Marketing for marketing posts or #StartupTips for startup tips.

  1. Online PR

Online PR is the use of digital media channels like blogs and social networks to promote your brand. It has become a popular strategy for marketing because it’s cost-effective, easy to do, and allows you to reach customers worldwide.

As such, online PR can be an effective way to get new customers or raise awareness about your products and services among existing customers.

A good first step towards online PR is creating a blog that regularly posts news or updates about your company. This shows honesty on behalf of your company.

People love being up-to-date with the latest news. Blogging gives you the opportunity here to do so.

In addition, using social media platforms such as Facebook and Twitter offers similar opportunities. Both platforms are a good way to give potential customers an insight into what you’re doing.

Keep in mind that online PR is more than just advertising your own brand. Your blog should be giving away useful tips and information about your product or service so that readers will interact with it. This makes them feel like they’re part of a conversation, which humanizes your brand and builds trust between you and the reader.

  1. Podcasting

Podcasting is another strategy for marketing that helps you get noticed in the digital world. Podcasting has been around since 2004 and is still going strong today.

This medium allows you to produce audio or video content and make it available online through a dedicated website, blog posts, or podcast apps like Apple Podcasts, Google Play Music, Spotify, etc.

Although podcasts are usually used for entertainment, with shows like Serial or This American Life on iTunes hitting millions of downloads each month, businesses can also use podcasting to promote their brand.

Here’s how: create an educational show about your product or service with tips and tricks on using it effectively.

Offer this podcast for free so people can access it and enjoy it. This creates trust between customers and your brand since you’re giving them valuable information for free.

To offer a consistent podcast, make sure that you have the right equipment like microphones or video cameras. Ensure that the quality of each episode is high and there are no distracting sounds like background noise.

If you’re in the food and beverage industry and struggling to create a successful digital marketing strategy, reach out to this food and beverage marketing agency.

Grow Your Business With These Strategies for Marketing

The online marketing world is constantly evolving, and it’s important to stay up-to-date with the latest strategies for marketing. Strategies that work well today might not be effective next year, so always keep an eye out for new trends in your industry.

So, get out there now! You don’t want your competitors getting ahead with their marketing campaign, do you?

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