There are 1.9 billion websites on the Internet.
How do your customers find your site to know to purchase your products, services or look at whatever it is you’ve got online?
That’s where SEO comes in, known as Search Engine Optimization. It helps to connect those searching for specific keywords to find you more easily.
Now that we understand what SEO is, what are the SEO types that help connect prospective viewers and customers to websites?
In this blog post, we’ll go over some of the different types of SEO that companies can perform for you or learn yourself.
Read on for more information.
Keyword research is probably the most important type of SEO. It is the building blocks of all other types of SEO, and any company worth their salt will start with this.
Keyword research begins with figuring out which keywords to focus on when creating your web presence. This comes down to a variety of factors, including what your company does and where it is located. However, you shouldn’t get stuck in the notion that that’s all there is to keyword research and run with those two things. That leads to overstuffing, obvious, and unprofessional-looking sites.
The second word in keyword research is research, meaning you or the company you hired will have to do some to make the keywords count.
Two things go into keyword research:
- Is the Keyword Relevant to Your Business?
Your keyword must be relevant to your business; otherwise, there’s no point in using it. For example, if you sell books, you don’t want a keyword about how to grow flowers. That seems simple enough.
However, you need to brainstorm combinations of keywords that your store or company will need to focus on. The first part is finding words or phrases relevant to your business and what you do.
- Are People Searching for This Keyword?
This is where things get tricky, and why purchasing SEO services or using a keyword research tool like Google’s Keyword Research Planner is a good idea.
If you’re brand new to keyword research, you might think that the more people search for a word, the better. However, that is contrary to what you’re hoping to achieve. If too many people are searching for a keyword, then you’ll drown out.
For example, if you sell old movie posters, you can’t just use the word “movie” and think you’ll be set. Way too many people are looking for the word movie online, and you’ll end up being on the last page of Google, where no one dares to go.
However, you do want some people searching for the keyword. You don’t want to make it so strange that people aren’t naturally searching for it. That’s why a keyword research tool help makes all of the difference. You want to strike a balance between everyone searching for it and it being so niche no one is.
Using keywords with niche searches is the best, as there is an active market, but you won’t get overwhelmed by the competition.
You’ll want to target a keyword where you can get into the top 5 search results on Google or Yahoo with it. After all, who goes deeper than that?
Creating Keywords Is a Process
Finding keywords that will work for your SEO is a process and takes a lot of time and effort. That’s why it’s a good idea to hand it over to a professional if you’re new at it. However, if you have a lot of free time and want to strike out on your own, you can give it a shot.
Creating Optimized Content
To get your SEO to work for you, you’ll need to do a few things with your keyword research. The first thing you’ll want to do is to create optimized content for your site. This can involve you doing it yourself or outsourcing it to professional content creation companies.
Some people use blogs to help beef up the content on your site, ensuring that you’re able to take the majority of the keywords you’ve researched.
To ensure you’re not creating bad overstuffed content, you need to take your time with each article and ensure it provides value to your reader. A bad article that is overstuffed (i.e., too many keywords in it, so it doesn’t appear natural) will turn away potential clients. After all, would you want to work with a company that has seemingly random nonsensical content on its site?
Optimized content can also refer to the about pages and other forms of the site itself. You don’t need a blog to create SEO-optimized content; it is preferable as it helps bring in eyeballs to your site.
Local SEO refers to finding customers that live locally to you or your business. It is for products or services only in select cities and is perfect for brick and mortar stores.
For instance, if you own a dog grooming salon, you want as many hits as possible to your website. But, if you’re in San Francisco, getting a huge influx of traffic from New York isn’t going to get more people signing up their dog for a bath and cut.
Local SEO uses practices like using specific keywords and indexing to ensure that people looking for “dog grooming San Francisco” will come to your site, not simply anyone looking for dog grooming.
Backlinking is a strategy that doesn’t involve keywords and gussying up the page itself but making sure your site has a good relationship with other websites. High-quality backlinks mean that websites with good authority link to your site. This helps your page rank higher and builds your own website and authority.
Backlinking can take time, but you usually do this through guest posting and other similar tactics. Guest posting involves yourself being featured on another site and writing a blog post for them. You’ll then link back to your blog.
You can also hire SEO content companies to help you build your backlinks, especially if you need to focus on building other aspects of your brand. SEOJet Promos offers some deep discounts to get you started on creating quality backlinks.
All of this will boost your domain authority so that you’ll appear higher in search results.
Blackhat SEO uses techniques that “game the system” and go against the rules of many different search engine results. It may include things like keyword stuffing (which we mentioned above, meaning adding the keyword so many times that it appears unnatural), duplicate content (stealing content from other people’s sites to get your site to rank higher), and hidden texts.
The latter refers to hiding text on a site by making it the same color as the rest of the page and stuffing keywords. Say your keywords to target are “dog grooming San Francisco” and “poodle groomers San Francisco.” Hiding text would have your regular text and then walls of “dog grooming San Francisco” and “poodle groomers San Francisco,” but one would not see it unless they highlighted the text on the site.
Incorrect backlinks are also another big one that people often use. This refers to people paying for backlinks but not disclosing that they’re sponsored or asking to be a “do follow” link. This is against the rules of most search engine websites, and bloggers in some countries can get in serious trouble for this. Depending on where you live, this can be a violation of advertising standards that can hurt both the blog you’ve advertised on and your own site.
Why Blackhat SEO Isn’t Worth It
It seems like blackhat SEO gets good results, and to be honest; it does relatively quickly. Good SEO techniques will take time, and your website traffic should increase gradually unless you accidentally have something go viral.
So, why don’t you want an SEO technique that gets good results fast? Well, it’s because it can penalize your site later on down the line. When search engines figure out you’ve adopted these techniques, they will penalize your site, which can mean your site won’t be found in the future unless you create an entirely new website from scratch.
It’s best to play the long game. Your mother probably told you that cheaters never prosper. It turns out she was right, even in SEO.
Types of SEO: A Primer
This article covered just a few types of SEO that are out there. The art of SEO itself has much more than we can discuss in a single article, and you can purchase entire books on the subject. If you want to learn SEO yourself, then you’ll definitely need to hunker down and study before you begin your process of trial and error with your own website. This is why so many people decide to use an SEO service: it’s simply easier and less time-consuming.
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