SEO is one of the top marketing strategies employed by businesses to boost online visibility and reach more customers. The very idea of getting the top rank in results pages and exponentially increasing your site visitors can be convincing. However, as you learn more about how SEO works and what you have to do, you can easily feel overwhelmed. The many components and elements in a strategy can be intimidating if you are still new to it.
Nowadays, SEO agencies offer custom SEO services to tailor their efforts based on a company’s objectives. Results-driven strategies are essential in today’s competitive business landscape since you have to make sure you are getting proper returns on your investments. With search engine algorithms continuously evolving and changing, it can be tricky to nail your SEO strategy, but certainly not impossible.
To start out, you can familiarise yourself with the components that make up a successful SEO strategy. The items below can serve as a checklist for you to ensure that you have a well-rounded marketing campaign in place.
You will hear this time and again, but the saying “content is king” will always remain true. No matter how much SEO evolves and changes, the content will always be a critical part of digital marketing. This element will have one of the biggest impacts on customers since quality content will keep them engaged. Ultimately, valuable content that addresses your target audience’s needs will also help you gain top search ranks and increased organic traffic.
Keywords are perhaps one of the foundational components of an SEO strategy. You use these to optimise content and essentially any on-page SEO element, so choosing the right keywords can influence the type and volume of users that you attract. Plan out your keyword strategy thoroughly when getting custom SEO services. Google is always updating its search algorithms, so you have to make sure you understand what keywords to target.
One of the off-page elements you can leverage on for SEO would be your social media presence. Social media platforms are particularly effective for targeting specific users, depending on who you are trying to reach. If you are getting custom SEO services from an agency, you can incorporate networks to attract a more specific group of customers. Additionally, social media is a great way to boost engagement and keep customers updated with announcements.
Meta Title and Description
Your meta title and description may seem like such simple things, but they can affect your SEO results significantly. When users search up queries, they mostly rely on these two to decide if they will click on a site. Your meta title should include your keywords and have an eye-catching headline, while your meta description should generally be a maximum of 160 characters to avoid getting your message cut off halfway.
User experience (UX) is a top priority in all SEO strategies. Much like content, UX can affect how customers perceive your brand and influence their decision to browse your site or leave right after. If you have slow loading times or a highly complex design that does not display well on mobile, your bounce rates may quickly spike up, and you will lose lead opportunities.
With Google set to release Core Web Vitals in May 2021, it is also increasingly important to reassess your site’s page experience. The search engine is emphasising good UX, so by constantly improving your site, you can maintain consistent results.